Innovation Archetypes: Their Relevance in Biotech World


Innovations are ideas that add value and occur at the intersection of invention and insight.
Innovative entrepreneurs choose different models for innovations based on the nature of the
enterprise. These innovations depend on various business models and strategies adopted by the
organization. Thus innovations can be considered as the outcome of cultural and operational trait
of an organization. The four types of archetypes can be listed below:

Market place of ideas: In this model of innovation, employees are charged with creating new
ideas. This type of innovation allows and encourages experimentation. Staffs are recruited for
their creativity and passion. In biotech world, model of market place innovation can be applied in
formulation of biotech products.

Visionary leader: In this archetype, the senior leaders of the organization who understand the
future better than the customer motivate employees to pursue that vision. The senior executives
keep on generating ideas that are unexpected and profound while the employees are adept at
team work to execute leader’s plan.

Systematic innovation: In systematic innovation, organizations create processes designed to
produce a result systematically. Systematic innovation vision is pragmatic and tactical. Strong
leadership sets priority raises urgency and allocates resources appropriately. Established R&D
divisions are given responsibility for systematic innovation. Innovation is focused around certain
specified area and certain groups of individuals are dedicated to problem solving. The success of
this type of organization is based on mixed executive prioritization and team process.

The most common practice in biotechnology is systematic innovation model and is most relevant
in present day world. For any biotechnological innovation, hypothesis is set in after review of
literature in specific prioritized area. Research is then carried out in systematic fashion for new
innovation in product, process, or market.

Collaborative innovation: Organizations frequently team with other firms to evaluate the
opportunities and implement the ideas through these partners. This involves the competency
finding in external partners, their technology and infrastructures and utilizing them for achieving
the goals. The leadership in this type of organization develops strategic alliance with outsiders
and gathers innovation intelligence to enable the dynamic reconfiguration.

Innovation systems that operate in a too-fragmented fashion may suffer from various
deficiencies. In addition, biotechnology in itself is the interdisciplinary field where collaboration
between different biotech organizations is essential. In present days, more and more product are
becoming generic and R& D productivity is low, strategic collaboration can be the better option
for biotech industry. Business cluster in green biotechnology in Hamar (Hedmark, Norway) is the most relevant example of collaborative innovation.

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