Innovation Archetypes: Their Relevance in Biotech World
Innovations are ideas that add value and occur at the intersection of invention and insight. Innovative entrepreneurs choose different models for innovations based on the nature of the enterprise. These innovations depend on various business models and strategies adopted by the organization. Thus innovations can be considered as the outcome of cultural and operational trait of an organization. The four types of archetypes can be listed below: Market place of ideas: In this model of innovation, employees are charged with creating new ideas. This type of innovation allows and encourages experimentation. Staffs are recruited for their creativity and passion. In biotech world, model of market place innovation can be applied in formulation of biotech products. Visionary leader: In this archetype, the senior leaders of the organization who understand the future better than the customer motivate employees to pursue that vision. The senior executives keep on gener...