Coopers Brewery - Analysis Report
Contents 1. Executive Summary . 3 2. Company Introduction . 4 3. Situation Analysis of the Company . 4 3.1 SWOT Analysis . 5 Strength: 5 Weakness: 6 Opportunity: 6 Threats: 6 3.2 Porter's 5 Forces . 6 Competition among Existing Companies: 6 Threats of New Entrants: 6 Threat of Substitute: 7 Bargaining Power of Suppliers: 7 Bargaining Power of Buyers: 7 3.3 PESTLE Analysis: 8 3.4 Generic Strategy Alternatives Analysis: 8 3.5 Competitors Position Analysis . 9 4. Recommendation . 9 Increase in Capital Investment: 9 Integrative Growth Approach: 9 Alliance with Foreign Brewery: 10 Focus on Premium Product (Pale Ale): 10 5. Conclusion . 10 6. References . 10 1....